Streaming Giants Bet Big on Interactive, AI-Generated Shows

Major streaming services are rolling out interactive series where viewers shape the plot, with generative AI stitching scenes together on the fly.

Executives say the format could boost engagement and lower production costs, though writers' groups warn about creative and labor implications.

Early titles blend traditional filmmaking with AI-assisted branching, letting audiences steer characters and endings.

Whether viewers embrace active viewing over lean-back binging remains an open, high-stakes question for the industry.